The story
Pinks is a family-owned burger joint run by twin brothers, Andrés and Juan. The menu is one burger and one fries. The kitchen makes two hundred a day. When the kitchen is out, the kitchen is out.
The premise is the brand. Excellence is in simplicity. You do not need a sixteen-item menu and a builder flow if the one thing you make is the right thing. They opened their first spot in Madrid. They are now in more than thirty locations across Spain and clear over ten million euros a year in revenue, one of the most-ordered restaurants in the country.
We built the website that takes the order. Full delivery flow, full pickup flow, real-time inventory. The site sells the way the kitchen sells. One thing, fast, until it is gone.